To thrive in the fast-paced automotive industry, car dealerships always seek ways to increase brand awareness and customer retention. While traditional advertising methods such as TV ads, billboards, or online marketing require a lot of investment, the easiest and most effective tool for marketing is often overlooked that is, custom license plate frames. These frames not only enhance the look of a vehicle but also help dealerships as a way of long-term branding strategy. Investing in high-quality license plate frames can help increase brand awareness and customer loyalty. In this blog, we will discuss why car dealerships should invest in high-quality personalized license frames for vehicles.
Continuous Brand Awareness
As digital or print advertisements have a limited life span, license plate frames, on the other hand, provide continuous brand awareness. Every time a vehicle with a dealership license plate is on the road, in the parking lot, or at a traffic signal, it works as a mobile advertisement. When potential buyers see these plates, they are more likely to remember the dealership’s name when they are in the market to buy a car.
For example, a dealership sells 100 cars a month with their custom license plate frames on them; that means they have 100 mobile advertisements moving around all the time without much investment.
Cost-Effective Marketing Tool
As compared to traditional advertisements, custom license plates are cost-effective marketing tools yet effective. A well-designed plate frame can be made relatively at low price, specially when ordered in bulk quantity. Just like digital advertisements require continuous investment for visibility, license plate frames do not need such an amount of investment and they work as a long-term investment that creates long-term brand awareness.
As customers usually don’t see these frames as regular ads, they usually put them on their car, which works as a long-term marketing tool.
Enhances Dealership Professionalism
A high-quality personalized license frame adds a professional touch to every car sold by the dealers and helps promote the brand. Every car sold with a dealer’s personalised frame serves as a subtle but effective ad. It helps in building a strong and reliable image to the customers.
A well-designed frame for license plates along with the dealership’s contact details, logo, and a catchy slogan creates a good impression. Vehicles that are driven with these frames help promote dealerships’ brand name wherever they are going.
Encourages Word-of-Mouth Marketing
Word-of-mouth marketing is one of the most powerful strategies for the business. When potential buyers find your dealership’s number plate frame on their friends’ or relatives’ cars, they are more likely to enquire about your dealership.. This kind of organic branding helps in building trustworthiness and influences future buyers to visit your dealership.
A well-designed brand name on a number plate frame can lead to conversations such as:
- How was your experience there?
- Did they offer any discounts?
- Do they have a wide range of cars?
These kinds of conversations and queries increase brand reputation and bring referrals without putting much capital and effort.
Differentiates the Dealership from Competitors
Standing out from the competitors is the most important thing in the competitive industry. Custom license plate frames help dealers create a unique and different identity in the market. A unique and high-quality license plate frame makes it easy for customers to recall and differentiate the dealership from others.
For example, a dealership that has a poor and low-quality frame made of plastic or cheap metal that breaks or fades may leave a bad impression, whereas a dealership that uses high-quality frames made from premium material grabs attention to the details and quality.
Boosts Service and After-Sales Engagement
Personalized license plate frames also provide an after-sales service opportunity. Adding the dealership’s website, phone number, or social media link on the frames makes it easier for the customers to connect with you for service appointments, trade-ins, special offers, and more. This makes them stay connected with you and also creates the chances of repeat business.
For example, a frame that has written “Need service? Contact us now!” (with the dealership’s number) reminds the customers where to go for their car’s maintenance and service. Additionally, when a buyer fills out a vehicle appraisal form for a car’s valuation for re-sale or trade-in, a high-quality license plate frame ensures customers remember their name.
Conclusion
Car dealerships that want to spread their brand awareness, retain their customers, or want to look more professional, investing in a high-quality custom license plate frame is the smart choice. These license frames offer long-lasting and cost-effective advertisements that put the dealership’s name in front of their potential buyers. In a highly competitive market, even a small addition like a well-designed and high-quality license plate frame can make a big difference.
By focusing on proper branding, quality, and the right message, dealerships can turn the cars into a mobile advertisement that will attract more customers and drive business for a long time.
